Marketing & Sales

How to go beyond an elevator speech to create a manifesto

April 13, 2015 • By

An elevator speech can help your prospects understand. But a manifesto can get them to believe.

Creating an elevator speech is a great exercise. It forces you to condense and crystalize what you do, how it is unique, and how that helps your constituents. Do this with skill and you can improve your chances of capturing a prospect’s attention.

But what if you want more than their attention? What if you want them to become believers in what you stand for and the larger purpose that fuels your passion? That’s the kind of stuff that turns prospects into evangelists.

Marketing & Sales

Robo-advisors vs. humans? Why it’s the wrong battle to focus on.

November 13, 2014 • By

We have met the enemy and he is us.*  Now what do we do?

There has been much coverage and commentary about the rise of the robo-advisors. Most of it points to the potential struggle it will create between human financial advisors and automated online systems. It makes for compelling headlines. An epic struggle between man and machine.

From a financial marketing standpoint, it’s the wrong struggle to focus on.


What To Expect From

October 5, 2014 • By

Our perspective is built on a unique combination of entrepreneurial insight and an experienced understanding of the complexities of context that inherent in building and sustaining scalable enterprises.

Applying uncommonsense is the reason we exist – to build great companies and teach others how to do the same.