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05/10/14 General # ,

What To Expect From Uncommonsense.com

Our perspective is built on a unique combination of entrepreneurial insight and an experienced understanding of the complexities of context that inherent in building and sustaining scalable enterprises.

Applying uncommonsense is the reason we exist – to build great companies and teach others how to do the same.

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13/04/15 Marketing & Sales

How to go beyond an elevator speech to create a manifesto

How to go beyond an elevator speech to create a manifesto

An elevator speech can help your prospects understand. But a manifesto can get them to believe.

Creating an elevator speech is a great exercise. It forces you to condense and crystalize what you do, how it is unique, and how that helps your constituents. Do this with skill and you can improve your chances of capturing a prospect’s attention.

But what if you want more than their attention? What if you want them to become believers in what you stand for and the larger purpose that fuels your passion? That’s the kind of stuff that turns prospects into evangelists.

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13/04/15 Marketing & Sales

The Salva O’Renick Creative Process In 30 Seconds

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Where do great ideas come from? How do you get that creative spark and keep it burning? American advertising legend James Webb Young once likened the production of ideas to that of an assembly line – suggesting that there was a specific process. Today, we call this technique the creative process.

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13/11/14 Marketing & Sales

Robo-advisors vs. humans? Why it’s the wrong battle to focus on.

Robo-advisors vs. humans? Why it’s the wrong battle to focus on.

We have met the enemy and he is us.*  Now what do we do?

There has been much coverage and commentary about the rise of the robo-advisors. Most of it points to the potential struggle it will create between human financial advisors and automated online systems. It makes for compelling headlines. An epic struggle between man and machine.

From a financial marketing standpoint, it’s the wrong struggle to focus on.

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12/01/14 Entrepreneurship & Innovation , General , Marketing & Sales

Shopify: A Business Owner’s Perspective

Shopify: A Business Owner’s Perspective

Born in the 80’s, I remember life before the internet, life before the iPhone, and most certainly life before people were making a living selling goods and services online. Someday, this will make me sound old, like hearing my grandmother talk about life before air travel, or my parents talk about life before the microwave.

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Our Philosophy

Uncommonsense is a portfolio of companies, backed by a core executive team in Kansas City, MO - one of the world's most rapidly expanding entrepreneurial cities.

Uncommonsense companies share the core belief in applying uncommonsense to one of the most challenging things in the universe: The process of launching and scaling great companies. 

Great companies that are focused on money and meaning as well as growth and generosity. Companies that have strong beliefs about why they exist, and deliver on that promise every day in what they do and how they go about doing it.